Yakult Singapore has announced that it will be taking part in the virtual edition of the Pink Ribbon Walk organised by the Breast Cancer Foundation (BCF) from December 1st to 31st. This event honours breast cancer survivors, remembers those who have lost their lives and aims to raise awareness and funds to serve the breast cancer community in Singapore.

“This event is in line with one of our founders Dr. Minoru Shirota’s beliefs that prevention of diseases is better than cure. The walk aims to create awareness for the importance of preventive measures like breast self-examination and medical checks,” said Mr. Hiroyuki Kawada, the Managing Director of Yakult Singapore.

From now till December 15th, Singapore’s national icon, the Merlion, will be lit in pink to remind the community to keep their breast health in check. Members of the public are invited to take photos with the Merlion to post on social media platforms with the hashtags #BCFBCAM2021 and #PinkLightUp.

This is Yakult Singapore’s second year running participating in the “Fight Against Breast Cancer” campaign, which took place from August to October this year. The event raised funds for the Breast Cancer Foundation’s programmes and services for breast cancer beneficiaries, as well as mammogram subsidies and awareness outreach activities for the local community.

Source: Yakult Singapore